A visual identity:
romantic, bold, confident

Rose do sol is crafted to embody a modern duality—romantic yet bold, soft yet striking. Inspired by the brand’s Spanish essence and coffee culture, we anchored the palette in blush pink and deep black. Pink evokes the delicate warmth of a sunrise (“sol”) and speaks to refinement and allure, while black adds sophistication and edge, creating balance and contemporary contrast. Typography merges clean, geometric sans-serifs with subtle rhythmic curves, reflecting both precision and flow—like the ritual of brewing coffee. The logo hints at a stylized rose meeting sun rays, abstract yet recognizable.

Every visual touch is designed to feel intentional, confident, and culturally fluid, resonating with a fashion-aware audience that values both aesthetic beauty and substance.

We use a clean, geometric sans-serif typeface as the foundation—its neutral and crisp forms communicate clarity, simplicity, and a contemporary edge, ensuring readability across all touchpoints.

To infuse character and playfulness, the main headlines are subtly customized with fluid shapes and organic touches, inspired by the curves of a rose and the radiance of the sun. This combination creates a visual rhythm that feels both refined and expressive—minimal yet full of life, just like the coffee we craft.

The packaging for Rosé do Sol extends the brand's bold and fashionable spirit through a striking yet playful visual language. Dominated by the signature vibrant pink and deep black, each package creates an instant, eye-catching presence that stands out both online and in-store. The design incorporates unconventional shapes, unexpected openings, or graphic patterns that add an element of discovery and delight.

From tactile finishes to clever structural details, every package is crafted to deliver a multisensory unboxing experience—making the moment of holding Rosé do Sol feel special, shareable, and unmistakably modern.